Gibson Southern Jumbo Banner

Includes: Hardshell Case and Paperwork

Inspired by the coveted WWII war-era guitars, the Gibson Southern Jumbo Banner features a period-correct, vintage sunburst finish and gold script Gibson logo, with the famous banner decal that reads “Only a Gibson is Good Enough.” This was the attitude of the most prominent guitar builders of the time, and there is a reason collectors want to get their hands on the flat tops from this era.

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This “Banner” reissue really delivers, offering the key specs that have made some of these vintage guitars sound so amazing. With a J-45 series body style, it features an Adirondack red spruce top, mahogany back and sides, and a mahogany neck that is carved into a period-correct “V” profile. Every build detail was taken into account to make this Southern Jumbo a historical reproduction, with 1930’s advanced scalloped x-bracing, a compound dovetail neck joint, hide glue construction, open-back vintage style tuners, and a traditional rosewood rectangle bridge with an open-slot bone saddle. All these specs add up to a guitar that sounds full and warm, with boisterous dynamics; a guitar we just couldn’t put down! Gibson Authorized Dealer Vintage Sunburst Nitro Finish J-45 Body Style Compound Dovetail Neck Joint, Hide Glue Construction 1930s Advanced Scalloped X-Bracing Adirondack Red Spruce Top Mahogany Back and Sides Mahogany Neck Rosewood Fretboard with Mother-of-Pearl Parallelogram Inlays Period-Correct „V“ Neck Profile 24.75″ Scale Length 12″ Fretboard Radius 1.77″ Nut Width Bone Nut Nickel Open-Back Vintage Style Tuners with 15:1 Ratio Traditional Rosewood Rectangle Bridge with Open-Slot Bone Saddle Multi-Ply Body Binding and Rosette Traditional Teardrop Pickguard

Price: CHF 3,790.00

Gretsch Rancher Falcon 5022CWFE

Finished in an eye-popping gloss white with gold accents, the G5022CWFE Rancher Falcon is big on wow factor. Rocking an arched-back jumbo cutaway body with a solid spruce top and maple back and sides, this flattop’s also big on tone. And when you plug in onstage, the onboard Fishman electronics amplify that great sound perfectly. If „different“ is what you want, the Gretsch G5022CWFE Rancher Falcon is what you need.

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Solid Spruce Top with Laminated Maple Back and Sides Jumbo cutaway flattop body style with arched back Stunning gloss white finish with gold accents Mahogany neck, rosewood fingerboard with 21 vintage-style frets and neo-classic Thumbnail inlays Fishman Sonicore under-saddle pickup, Isys + preamp system Controls: Volume, Treble, Bass, Phase, Onboard Tuner, Battery-life Indicator V-Shaped Falcon headstock with gold-sparkle inlaid Gretsch vertical winged logo Gretsch Rancher triangular sound hole Strum different, with the Gretsch G5022CWFE Rancher Falcon! Tech Specs String Type Steel Number of Strings 6 Body Style/Shape Jumbo Cutaway Left-/Right-handed Right-handed Color White Finish Gloss Polyester Top Wood Solid Spruce Back & Sides Wood Laminated Maple Neck Wood Mahogany, Set Fingerboard Material Rosewood Fingerboard Inlay Neo-Classic Thumbnail Binding Gold Sparkle Number of Frets 21, Vintage Style Scale Length 25″ Tuning Machines Deluxe Die-Cast Bridge Material Compensated Synthetic Bone Saddle with Rosewood Base Nut/Saddle Material Bone Nut Width 1.675″ Electronics Fishman Sonicore and Isys+ Preamp

Price: CHF 589.00

Epiphone LP Custom Classic PRO

The Les Paul Custom made its debut in 1954 after the initial success of the Les Paul Goldtop. Mr. Les Paul himself wanted to convey to audiences that the solid body electric guitar was not a fad but a superb and challenging instrument and that his signature axe, the Les Paul, was the king of all electric solid body guitars. So, Les requested a Les Paul with a custom color finish in solid black and solid white with gold hardware that would blend well with a tuxedo.

The result was the Les Paul Custom, or the „tuxedo“ Les Paul, as it became known among fans. The Les Paul Custom quickly became one of the most recognized guitars in the world and Les himself used his Les Paul Custom in concert, on his weekly television show with wife Mary Ford and on his album covers, including his famous duet with pal Chet Atkins, Chester and Lester.

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Now with Gibson USA 490R and 498T open-coil pickups with the Custom’s classic gold hardware, fully bound body, neck and headstock, and pearloid trapezoid inlays, we think you’ll agree that the Epiphone Les Paul Custom PRO is „dressed to kill.“ Case sold separately. Great Tonewoods, Classic Les Paul Sound While all Les Pauls share common design features, the Les Paul Custom distinguished itself from the Les Paul Standard and Les Paul Goldtop with a solid mahogany body. The Les Paul Custom PRO carries on that tradition but with the added twist of a maple veneer top, which adds a subtle „bite“ to the Les Paul Custom’s legendary tone. Just like Les‘ personal Custom, the Les Paul Custom PRO has a solid mahogany neck with a 24.75″ scale that’s hand-fitted with a glued-in joint for optimum neck-to-body contact, which allows the Les Paul Custom PRO to resonate as one solid piece of wood. The rosewood fingerboard features pearloid block inlays and has a 12″ radius, a 1.68″ nut and 22 medium-jumbo frets. The mahogany neck has a very comfortable and super fast SlimTaper „D“ profile, the most-popular profile found on today’s Les Pauls. The Custom PRO also features beautiful 5-ply (white/black) binding around the maple veneer top and the back along with single-ply cream binding around the body. The classic rosewood fingerboard is bound in white and the clipped dovewing headstock features 5-ply (white/black) binding along with a ’50s era/Custom-style „split diamond“ pearloid inlay and, of course, a vintage „Epiphone“ logo in pearloid. The Kalamazoo-era bell-shaped truss rod cover features „Les Paul Custom PRO“ in white silkscreen in tribute to Les‘ timeless design. FEATURES Top: maple veneer Body: mahogany Neck: mahogany Neck Shape: 1960’s SlimTaper; D profile Neck Joint: glued-in Truss Rod: adjustable Scale Length: 24.75″ Fingerboard: ebony with pearloid trapezoid inlays Neck Pickup: Gibson USA 490R; Open-Coil Bridge Pickup: Gibson USA 498T; Open-Coil Controls: Epiphone all-metal 3-way pickup selector -neck pickup volume with push/pull coil-tapping -bridge pickup volume with push/pull coil-tapping -neck pickup tone -bridge pickup tone Binding: Body Top (5-ply white/black), antiqued Body Back (5-ply white/black), antiqued Fingerboard (1-ply white), antiqued Headstock (5-ply white/black), antiqued Fingerboard Radius: 12″ Frets: 22 medium-jumbo Bridge: LockTone Tune-o-matic Tailpiece: Stopbar Nut Width: 1.68″ Hardware: gold Machine Heads: Deluxe Tuners, 14:1 Guitar Weight: 6.5-7 lb. Pickguard: Black; 3-layer, unattached included with guitar Case sold separately

Price: CHF 769.00

Gibson SJ 100

Gibson Acoustic’s SJ-100 acoustic-electric guitar is a stunning re-creation of one of the company’s rarest flattops. Introduced in 1939 as a more affordable and less ornamented stablemate to the SJ-200 „King of the Flattops,“ the SJ-100’s tasteful, simple appointments and solid spruce/mahogany construction delivered a massive dose of premium tone and playability. And it still does. To bring that rich tone to the stage or the studio, this superb American-made instrument is fitted with a Baggs Element pickup system. Own a piece of music history – the Gibson Acoustic SJ-100.

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The Gibson Super Jumbo Rosewood bodied acoustics are where it’s at for recording Classic Gibson Craftsmanship The Gibson Super Jumbo Gibson’s Super Jumbo guitars were originally built to cut through the loudest acoustic ensembles, allowing them to compete with the mandolins and banjos that were prevalent in „pre-amplified“ times. It’s still a thrill to hear the well-balanced sound of a Super Jumbo ring out loud and clear, the maple sides and spruce top pumping out a throaty tone that’s equally great for high-octane strumming and delicate fingerpicking. Everyone from arena rockers to country artists to blues greats choose these guitars for their incredible sound, projection, build quality, and, let’s face it, stunning looks. Mahogany bodied acoustics are where it’s at for recording When it comes to recording flat-picked acoustic guitars, professional recording engineers prefer instruments with a mahogany back and sides, rather than rosewood. If that surprises you, understand that it has to do with the preponderance of low end inherent in rosewood-bodied guitars (that must dealt with) – versus the perfection with which a properly-recorded mahogany-bodied acoustic sits within a track. The Gibson Acoustic SJ-100 is a cannon – very loud, but superbly balanced. It’s a great choice for tracking in a thick mix – yet it sounds rich and full-bodied on its own. Just aim a small-diaphragm condenser mic at the 12th fret and you’re good-to-go. Record the Baggs Element pickup output to another track and you’ve got beaucoup mix options. Classic Gibson Craftsmanship Gibson’s reputation as a fine guitar builder dates back to the late 1800s. Handcrafted since day one by some of the most skilled luthiers around, Gibson acoustic guitars have inspired countless players around the world. When you pick up a Gibson acoustic, you know you’re getting the finest tonewoods, quality hardware, and incredible attention to detail – these instruments are built to sound great and stand the test of time. After moving from Kalamazoo, MI, to Nashville, TN (where Gibson electric guitars continue to be made), Gibson finally settled their acoustic operation in Bozeman, MT, where they continue making some of the finest guitars on the planet by hand. Gibson Acoustic SJ-100 Acoustic-electric Guitar Features: 100% American-made; quality Gibson handcrafted construction All solid wood: spruce top and mahogany back/sides deliver superb tone MOP dot inlay on bound fretboard; unique firestripe pickguard Historic rosewood, hand-finished bridge Baggs Element pickup Hardshell case included

Price: CHF 3,390.00

Epiphone LP Standrd Pro Florentine

The Les Paul Standard, in Cherry Burst, is one of the most famous and sought-after electric guitars in the world. And now, Epiphone has added a twist to this classic rocker by including a gorgeous flame maple top with dual „f“ holes, and a partially hollowed-out body that gives the legendary Les Paul a fresh upscale look with a lighter, more resonant body. It’s the perfect combination of Les Paul sound and Epiphone style. Plus, the LP Standard Florentine PRO features Epiphone acclaimed ProBucker humbucker pickups, both with coil-tapping for a „standard“ in looks and performance.

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AAA Flame Maple Top and Classic The Epiphone Ltd Ed Les Paul Standard Florentine PRO features a mahogany body that is carved out with two traditional f-holes for a new look that combines the Les Paul profile with Epiphone’s legendary archtops. The Les Paul Florentine PRO features a beautiful AAA flame maple veneer top that delivers the classic LP tone and sustain but with the hint of a semi-hollowbody guitar like a 335 or Sheraton. The body also features single-ply cream binding on the top for a beautiful vintage look. Like all Epiphone Les Pauls—and unlike less costly designs—the Epiphone Les Paul Standard Florentine PRO features a 14-degree angled headstock that gives you more pressure at the nut for longer sustain with less tuning hang-ups caused by “string-tree” gadgets. The mahogany neck has a standard 24.75” scale with a 12” radius and features a 1960s SlimTaper “D” profile with a glued-in neck joint for lifelong stability. The “D” profile neck is easy to hold for hours of playing time. The smooth rosewood fingerboard comes with pearloid trapezoid inlays, 22 medium-jumbo frets, a 1.68” nut, and 1-ply cream binding. Epiphone ProBucker Humbuckers with Coil-Tapping The Ltd Ed Les Paul Florentine PRO now features ProBucker pickups for that one-of-a kind Les Paul sound. ProBucker pickups feature Alnico II magnets, the same magnets used in sought-after vintage PAF humbuckers. Alnico II magnets provide a rich, warm tone with a sparkling high end and a solid low end. And, like PAF-era humbuckers, Epiphone ProBucker pickups are incredibly responsive with a range of tones. The Les Paul Standard Florentine PRO features a ProBucker-2 in the neck position and a ProBucker-3 in the bridge position. The ProBucker-3 is slightly overwound to provide balance with the neck pickup and a bit of edge for lead work. ProBuckers emulate the sound of original PAF pickups which were hand-wound with a few extra turns of wire. Both the neck and bridge pickups also feature coil-tapping which is easily activated by a push/pull volume control. Coil tapping allows players an infinite variety of pickups sounds from single-coil bark to full humbucker bite. Epiphone ProBucker Power Epiphone pickups are critically acclaimed for their vintage-perfect sound and superior workmanship. When winding its humbuckers, Epiphone utilizes a double vacuum waxing process that ensures quiet operation, free from microphonic hum. The pickup is first placed in the specialized wax vacuuming system before the cover is placed on the unit to ensure that the wax fully penetrates to the very center of the pickup and solidifies all parts. After the cover is placed on, it is again given a second vacuum wax bath until the unit is completely saturated with wax. Epiphone uses only the highest-quality parts for its pickups, such as ABS plastic bobbins, 1010 Cold Rolled Steel pole shoes and pole screws, Alnico magnets and the finest magnet wire available. A guitar with Epiphone ProBucker pickups is a guitar you can truly play for life. Guaranteed PRO Hardware Epiphone’s Ltd Ed Les Paul Standard Florentine PRO features Epiphone’s legendary rock-solid hardware including a LockTone Tune-o-matic fully adjustable bridge and a Stopbar tailpiece. And now, Epiphone’s updated design auto locks the bridge and tailpiece in place with no tools needed for improved sustain. The Les Paul Standard Florentine PRO uses 1” diameter potentiometers for better “throw,” longer life and reliable service. Epiphone’s all-metal toggle switches use rugged spring-steel contacts to ensure years of reliable service and performance. And Epiphone’s proprietary output jack features an improved contact shape and a heavy-duty spring steel to increase reliability. Tuning is easy fast, and intuitive with Epiphone new „Deluxe“ machine heads with an 18:1 ratio to ensure tuning stability and long life.

Price: CHF 795.00

Gibson J35

The modern equivalent of Gibson’s historically celebrated original round-shoulder flat-top.Introduced in 1936, the J-35 was Gibson’s answer to a call for a quality, handcrafted guitar with unrivaled tone and an incredible price. The 2013 J-35 is the modern equivalent of that original round-shoulder flat-top with Gibson’s historically celebrated, full-bodied acoustic tone.
Reborn for the same reasons that brought the original to the market, the J-35 is handcrafted with solid tonewoods and all the acclaimed skill of Gibson Acoustic’s luthiers of Bozeman, Montana. The spruce top and mahogany back and sides produce the warm, expressive tone sought after by renowned artists, acoustic connoisseurs, record producers and sound engineers.
The short-scale neck with dovetail neck-to-body joint, attached with traditional hot hide glue, provides for smooth tonal response and easy playing. An Antique Natural finish hand-sprayed with Gibson’s signature nitrocellulose lacquer preserves the natural grain and lends a clean, modern look, while enhancing the guitar’s resonance.
A unique fire stripe pickguard, multi-ply top binding and soundhole rosette, and a Gibson script and banner logo make it easy to distinguish the J-35 in the family of round-shoulder dreadnoughts. Equipped with an L.R. Baggs Element pickup, the J-35 is a go-to favorite for vocal accompaniment on stage or in the studio. Includes case.

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Features 100% American-made quality Gibson handcrafted construction throughout Mahogany for a warm-balanced tone Short scale neck for easy playing Mother of Pearl dot inlay on fretboard & bridge L.R. Baggs Element pickup Includes case.

Price: CHF 1,790.00

Gibson J45 Ebony

A slightly modified take on the classic Standard model, the Gibson J-45 Ebony is a visually striking and incredible sounding guitar.

The main differences between this model and a standard model are subtle, but certainly notable. The Gibson J-45 Ebony does not have an on-board pickup system, although the fantastic projection and sound make it a great choice as a recording guitar and some highly professional sounds are easily achievable. An oversized white pick guard contrasts against the black finish and adds something a bit different to this model, along with a height adjustable rosewood bridge.


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Beautiful and Rare… Body The classic round-shoulder body shape obviously has a timeless look to it but also contributes to the amazing sound you will hear from the Gibson J-45 Ebony. Although finished in a beautifully contrasting ebony, the tone woods used remain the same. A spruce top surrounded by mahogany back and sides give you one of the most praised and well-known acoustic guitar sounds out there. Neck and Fingerboard The classic combination has not been changed here: a mahogany neck with a rosewood fingerboard fitted with dot inlays give you the ultimate in playability and tone. The round profile of the neck is extremely well suited to acoustic guitar playing and encourages toneful performance.

Price: CHF 3,390.00

Epiphone Les Paul Joe Bonamassa Standard Outfit Pelham Blue Limited Edition

If you’ve ever seen Joe Bonamassa’s prodigious collection of guitars, then you know this man loves his Les Pauls. That’s one of the reasons this Epiphone Les Paul Joe Bonamassa Standard Outfit in Pelham Blue isn’t his first go-around when it comes to making a killer blues axe anyone can afford. That said, this is no stripped-down budget model – the Joe Bonamassa Les Paul Standard Outfit in Pelham Blue is absolutely loaded with Joe’s signature touches. Real Gibson BurstBuckers? Check! Classic ’59 „baseball bat“ neck? You got it! From the Grover 18:1 tuners to the LockTone Tune-o-matic bridge, the Epiphone Joe Bonamassa Les Paul Standard Outfit in Pelham Blue guitar is a dyed-in-the-wool blues rock machine.

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Joe’s acclaimed signature Les Paul Standard – in Pelham Blue! A duo of real Gibson humbuckers deliver rock-solid tone Beefy „baseball bat“ neck feels great and sustains beautifully Joe’s acclaimed signature Les Paul Standard – in Pelham Blue! Know one knows better than Sweetwater how incredibly popular the Epiphone Joe Bonamassa signature Gold Top Les Paul was, which is why we’re delighted to offer you this cool, limited-edition 2014 version decked out in classic Pelham Blue. Aside from the color, this instrument is a perfect reissue of the original, including its deep-set glued-in neck joint, carved hard maple top, and set of exquisite Gibson BurstBucker pickups for that timeless PAF tone. Other highlights include a hand-signed certificate of authenticity, Epiphone strap locks, precision Grover 18:1 machine heads, and a very attractive Lifton-style hardshell case. A duo of real Gibson humbuckers deliver rock-solid tone There’s a reason Joe Bonamassa keeps coming back to the tried-and-true combo of premium Gibson humbucking pickups. With a BurstBucker 3 at the bridge and a BurstBucker 2 at the neck, the Joe Bonamassa Les Paul Standard Outfit in Pelham Blue sounds as close to a vintage Les Paul as it gets. Specially engineered for authentic PAF tone, these humbuckers go from dark and intense to smokin‘ hot, delivering the classic bark and bite that rockers and blues guitarists have sought for decades. Beefy „baseball bat“ neck feels great and sustains beautifully If you like ‚em chunky, then this Epiphone Joe Bonamassa Les Paul Standard Outfit in Pelham Blue is the axe for you. Far from the wafer-thin necks many modern shredders tout, this Les Paul sports an authentic 1959-style rounded D profile, affectionately known as the baseball bat neck carve. That said, this neck is fantastically comfortable to play, letting you really dig into each note and each chord. What’s more, serious blues cats will attest that this massy neck shape gives you truly epic sustain, something we’re sure you’ll dig whenever you take the lead. Epiphone Joe Bonamassa Les Paul Standard Outfit in Pelham Blue Features: Joe Bonamassa’s popular Les Paul Standard in eye-catching Pelham Blue! Classic mahogany body with a carved hard maple top delivers fundamental Les Paul sound BurstBucker humbucking pickups let you tap into timeless PAF tone Beefy ’59 rounded D „baseball bat“ glued-in neck feels amazing and sustains like a dream LockTone Tune-o-matic bridge and Grover 18:1 tuning machines offer epic stability Includes a hand-signed certificate of authenticity and Epiphone strap locks Lifton-style hardshell case included Get smokin‘ blues rock tone with an Epiphone Joe Bonamassa Les Paul Standard Outfit in Pelham Blue! Tech Specs Body Type Les Paul Left-/Right-handed Right-handed Number of Strings 6 Body Material Mahogany Top Material Carved Hard Maple Cap Color Pelham Blue Neck Material Mahogany, Set Neck Shape ’59, D-proflie neck shape Scale Length 24.75″ Fingerboard Material Rosewood, 12″ Radius Fingerboard Inlay Pearloid Trapezoid Number of Frets 22, Medium Jumbo Nut Width 1.6875″ Bridge/Tailpiece LockTone Tune-o-Matic/Stopbar Tuners Grover, 18:1 Number of Pickups 2 Neck Pickup Gibson USA Burstbucker 2 humbucker Middle Pickup No middle pickup Bridge Pickup Gibson Burstbucker 3 humbucker Controls 2 x volume, 2 x tone, 3-way switch Case Included Hardshell Case Manufacturer Part Number ENJBPENH1

Price: CHF 1,190.00

Gibson J 185 EC Cutaway

The legacy of Gibson’s line of celebrated Jumbos is not lost in the J-185 EC. This eye-catching model builds on the traditional foundation of Gibson’s Jumbo body style, and moves into the present vanguard with a cutaway design for easier playability, along with several elegant, modern appointments for increased aesthetic appeal. The sound is everything you expect from a Gibson Jumbo: warm, huge low end with ringing, harmonically rich treble response, capable of achieving a pure dynamic contrast, which makes it the perfect acoustic for just about any musical genre.

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With a gear ratio of 14:1, the Rotomatics deliver precision tuning in a durable housing that provides maximum protection for the gear and string post. All moving parts are cut for exact meshing, eliminating the possibility of slippage. A countersunk tension screw lets players regulate the tuning tension to any degree. A special lubricant inside the gear box provides smooth and accurate tuning stability. Crown Peghead Logo Gibson put the first crown peghead logo on an ES-300 back in 1940, and it has graced the headstocks of many legendary Gibson guitars ever since, including today’s J-185 EC. Over the years, it has also been called a „thistle“ because of the group of flowering plants with the sharp prickles, though Gibson has preferred to call it a „crown.“ Pickguard The tortoise pickguard for the J-185 EC is Gibson’s standard 1950s-style Jumbo shape. As with all of Gibson Acoustic’s pickguards, the coloring, inlay, and binding are all crafted by hand. Abalone Rosette A rosette is the beautiful, hand-crafted circle around the soundhole, and can be one of the most ornamental elements of any acoustic guitar. It is also one of the most subtle and complicated woodworking decorations on any acoustic guitar. The rosette on the J-185 EC is a double-ring rosette with an abalone-filled middle. The main ring consists of seven-ply binding, and the second ring is three-ply binding, adding a stylish, understated elegance to the J-185 EC. Rosewood Fingerboard with Rolled Edges and Split Parallelogram Inlays The fingerboard of Gibson’s J-185 EC is constructed from the highest grade rosewood on earth, which is personally inspected and qualified by Gibson’s team of skilled experts before it enters the Gibson factories. The resilience of this durable wood makes the fingerboard extremely balanced and stable, and gives each chord and note unparalleled clarity and bite. The J-185 EC’s split parallelogram inlays are made of genuine mother of pearl, and are inserted into the fingerboard using a process that eliminates gaps and doesn’t require the use of fillers. The fingerboard also sports a rolled edge—instead of the usual right angle where the fingerboard surface meets the neck, Gibson Acoustic’s rolled edges are slightly beveled for an extremely smooth and comfortable feel, enhancing the playability of the J-185 EC. Body Tonewoods (back, sides and top) The top of the J-185 EC is made from AA-grade Sitka spruce, while the back and sides are constructed from AA-grade Eastern curly maple, giving the J-185 EC a warm, huge low end with ringing, harmonically rich treble response, capable of achieving a pure dynamic contrast, which makes it the perfect acoustic for just about any musical genre. Selecting the right wood, and the formula to dry it out, are two of the most central procedures to Gibson’s guitar-building process. Beginning with its first catalog in 1903, Gibson has assured its customers that every guitar would be built using woods with „the most durable, elastic, and sonorous qualities,“ and today’s guitars from Gibson Acoustic are no different. Fishman Aura Pro Acoustic Pickup System Gibson’s J-185 EC comes equipped with a built-in Fishman Aura Pro, featuring Fishman’s popular Aura Acoustic Imaging Technology. This ground-breaking pickup system reproduces the natural sound of the J-185 EC as miked in a professional studio, and onstage, thus eliminating the complicated setups of expensive microphones. Auro Pro uses digital algorithms to create images of various microphones‘ captured sounds. Players can then blend these images with an acoustic guitar’s pickup to produce an immediate and dramatic improvement in amplified sound. The Fishman Aura Pro’s preamp includes a tuner, and is mounted on the bass side rim of the upper bout. Bracing Every acoustic guitar made by Gibson features hand-scalloped, radiused top bracing inside the body, a feature normally found only in limited-run, hand-made guitars. By scalloping each brace by hand, the natural sound of the acoustic is focused more toward the center of the body, enhancing the instrument’s sound projection. The bracing pattern inside the J-185 EC was created in 1951 as a smaller version of the design used in the Gibson’s legendary Super Jumbos. This traditional „X“ pattern delivers an exceptionally balanced tonal palette ideal for both the stage and studio environments, making the J-185 EC a standard choice among today’s discerning players. Gibson Logo The Gibson name has graced the most innovative and revolutionary acoustic guitars of our time—the Super Jumbos, the J-45, the Hummingbird, the Dove. There is no mistaking the classic mother-of-pearl logo pressed onto the face of the headstock. It represents more than a century of originality and excellence. There is simply no equal. Tapered Dovetail Neck Joint The dovetail neck joint is one of the oldest—and best—ways of securely joining the neck to the body of a guitar. It is also a complex and expensive neck joint to build, but the result is a tight, locking connection that supports the neck at the proper neck-pitch angle, allowing the body and neck to become one solid piece of resonating wood, with no metal to impede vibration. This process is done entirely by hand, requiring patience and skill. Radius Top The top of many „flat-top“ guitars are under a lot of stress from the pull of the strings, which can eventually compromise the top. So, while most acoustic guitars are true „flat-top“ guitars, each of the acoustics produced by Gibson in Bozeman, Montana has a radiused, or „tuned,“ top. Instead of being perfectly flat, a radiused, or „tuned,“ top is raised slightly, and a special instrument is used to shape the top braces to the radius of the top. This process adds tension and strengthens the top, creating a less stressful joint where the top meets the sides and reduces the stresses of string pull. It also results in a „speaker cone“ effect that maximizes sound projection, adding a significant boost to mid-range levels for a more balanced acoustic tone. Nitrocellulose Finish Applying a nitrocellulose finish to any Gibson acoustic guitar—including the J-185 True Vintage—is one of the most labor-intensive elements of the guitar-making process. Unlike the polyurethane finishes used by many guitar manufacturers, a nitrocellulose lacquer finish is porous when cured, allowing the wood to naturally „breathe“ and mature. Microscopically thin, many finish colors require up to seven evenly applied layers to complete, each of which is inspected, leveled, and wet polished between coats for a glass-like finish. The time-consuming nature of a nitro finish has been employed ever since the first Gibson guitar was swathed with lacquer back in 1894. Why? For starters, a nitro finish means there is less interference with the natural vibration of the instrument, allowing for a purer tone. It’s also a softer finish, making it easily repairable. You can touch up a scratch or ding on a nitro finish, but you can’t do the same on a poly finish. Body Binding In general, a guitar’s binding serves as a cosmetic feature, adding a subtle elegance to any Gibson acoustic while hiding the joints between the top, back, and sides, and helping to protect the guitar’s body from any nicks or dings. But to see the process of putting the binding on a Gibson acoustic is to really appreciate the effort and attention put into each instrument. After the body has been glued together, the excess from the top and back are trimmed off and a groove is cut for the binding. The binding is then glued on and held on to the body using tape, and hung to dry. When the tape comes off, any excess glue is removed and the body is moved into the next phase of production. It has been done the same way for over 100 years, and is a fundamental part of Gibson Acoustic’s rich guitar-making history. Check the drop-down menu to the right to select colors and/or other options. Features Nickel Grover Rotomatic Tuners Crown Peghead Logo Abalone rosette Rosewood Fingerboard with Rolled Edges and Split Parallelogram Inlays Fishman Aura Pro Acoustic Pickup System Gibson Logo Tapered Dovetail Neck Joint Radius Top

Price: CHF 2,950.00

Epiphone ES335 Dot Royal

Get a guitar with soul at a great price, with the Epiphone Dot Black Royale semi-hollowbody electric guitar. It’s based on the iconic ES-335, favored by legendary guitarists like Larry Carlton, Eric Johnson, and Dave Grohl, just to name a few. For pennies on the dollar compared to an original ES-335, you can get the classic feel and tone of one of modern music’s most-played guitars. With a maple body and mahogany neck, the Epiphone Dot Black Royale has singing sustain and warm, woody resonance that will inject some soul into any style of music you play. And with Alnico Classic humbucking pickups, you’ll be ready to take your tube amp from clean to over the top at your whim with the Epiphone Dot Black Royale semi-hollowbody electric guitar.

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Epiphone Dot Black Royale Semi-hollowbody Electric Guitar at a Glance: Distinct semi-hollowbody tone Understated elegance: the Black Royale effect Epiphone’s years of Dot experience Distinct semi-hollowbody tone If you’ve ever listened to any rock or blues from the ’60s, you’ve heard the classic tone you’ll find in the Dot Black Royale. The phrase „bell-like“ is most appropriate here, with notes that spring to life and then gently decay into a long sustain – perfect for leads and solos. While the tone can get bright and aggressive if you need it to, it’s the warm and smooth overdriven tones that made its predecessor, the ES-335, such a popular guitar for blues and jazz styles. You’ll get the same vintage vibe from the Epiphone Dot Black Royale. Understated elegance: the Black Royale effect The Epiphone Dot Black Royale sports Epi’s gorgeous Black Royale treatment. The Black Royale Series is all about understated – and perhaps a slight hint of menace. There’s just something about black with sparkling trim that suggests elegance. Then too, there’s also something about going onstage with a big semi-hollowbody Dot slung over your shoulder. However you decipher the visuals, the Epiphone Dot Black Royale sends a message – your musical message. Epiphone’s years of Dot experience Epiphone was already experienced in making semi-hollowbody electric guitars by the time the ES-335 became a hit in 1958-59. The Epiphone Riviera and Sheraton were two popular models at the time, and ’50s originals still sell for a pretty penny. So while the Epiphone Dot Black Royale is incredibly affordable, it’s still built with Epiphone’s 50+ years of experience in creating semi-hollowbody guitars with incredible tone and amazing value. Epiphone Dot Black Royale Semi-hollowbody Electric Guitar Features: Affordable re-creation of the classic ES-335 guitar from the late ’50s Black Royale treatment gives this guitar understated elegance Two attitude-laden humbucking pickups Tune-o-Matic bridge and stopbar tailpiece for robust tuning stability Chrome hardware and body binding Alnico Classic humbucking pickups can deliver a wide range of tones SlimTaper neck profile, widely regarded as one of the most comfortable guitar neck shapes available The Epiphone Dot Black Royale semi-hollowbody electric guitar – vintage vibe at an amazing value!

Price: CHF 529.00

Levinson Medina LJ24 Black

Warm, balanced midrange accentuates the Medina’s tonal spectrum for a pronounced definition of individual notes. The percussive attack resulting from the 24 3/4 “ scale enhances fingerstyle techniques with faster reaction and give a great compact response when flatpicked. The smooth tone of Sitka spruce with a slight modified “X” bracing sets the Medina apart from many similar instruments, providing better balance and excellent sustain.

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MODEL: LJ-24B BODY: Round-shoulder Dreadnought TOP: Voiced Solid Sitka Spruce TOP BRACING PATTERN: Scalloped modified “X“ BACK & SIDES MATERIAL: Solid Sapele BACK CENTER STRIPE: Traditional black stripe ENDPIN INSERT: Traditional black stripe BINDING AND HEEL CAP: Striped Ivoroid NECK MATERIAL: Mahogany NECK SHAPE: Low Profile C-shape HEADPLATE: Ebony MACHINEHEAD: Butter Bean Vintage Style FINGERBOARD MATERIAL: East Indian Rosewood FINGERBOARD INLAY: Pearloid Dots NUT MATERIAL: Bone NUT WIDTH: 43 mm BRIDGE MATERIAL: East Indian Rosewood BRIDGE SADDLE: Compensated Bone SCALE LENGTH: 628 mm, 24.75“

Price: CHF 1,095.00

Seagull Artist Studio Concert Hall

Seagull’s flagship Artist Studio Concert Hall acoustic-electric guitar fuses premium tonewoods and innovative design together to give you the ideal guitar for any gig. A select spruce top delivers bright tone and massive projection. Solid rosewood back and sides give you a powerful, full-range voice with a bold attitude. The integrated set mahogany neck and ebony fretboard make chord work easy and single-note runs fast and smooth. The top-of-the-line Seagull Artist Studio Concert Hall acoustic-electric guitar is a musician’s dream come true.

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s quest for tone gives you a better playing and sounding guitar Innovative neck construction and mounting delivers killer playability and tone Handcrafted in Canada for more than a quarter of a century Protect your investment with TRIC case technology Seagull’s quest for tone gives you a better playing and sounding guitar Robert Godin, owner of Seagull Guitars, has never been satisfied with good enough. His tireless search for the better guitar has created quite a few innovations that go into every guitar model that Seagull makes. Every Artist Studio Concert Hall’s top is pressure tested for rigidity and stiffness to ensure maximum harmonic vibration. The unique compound-curved top adds structural integrity to the guitar and allows for thinner bracing. Loaded with LR Baggs Element electronics, you’ll be able to coax great acoustic tones plugged in. Take it from the Sweetwater crew – the Artist Studio Concert Hall acoustic-electric will give you years of great performance. Innovative neck construction and mounting delivers killer playability and tone The attention and care given to each Seagull shows in their looks, playability, and tone. Seagull has also taken extra care to ensure that the Artist Studio Concert Hall’s neck helps create an amazing guitar experience. An acoustic guitar’s neck is more than just a fretboard used for playing, it also creates the guitar’s tone. Seagull’s integrated set-neck construction gives your guitar the sound you want and the stability you need in a performing guitar. This system provides stable and consistent action that also reduces warping and twisting. Thanks to this integrated system, the Artist Studio Concert Hall’s neck pitch is perfectly set. If it’s too far forward the instrument will sound muddy, or if it’s too far back the guitar will sound tinny. Seagull’s design assures optimized sound and playability with these and other innovations found throughout the entire Seagull line. Handcrafted for more than a quarter of a century For over 25 years, all Seagull guitars – from the S6 Original models to the Maritime models to the top-of-the-line Artist series instruments – have been handcrafted in the same place. About half of the population of the town works at the Seagull factory using locally sourced woods to create these exquisite guitars. You’ll love the attention to detail, the quality tonewoods, and Seagull’s commitment to making the best guitar possible. Grab a Seagull Artist Studio Concert Hall and experience the difference. Protect your investment with TRIC case technology Don’t leave the life of your new guitar in the confines of an inferior case. The TRIC case that comes with your PRODUCTNAME guitar is so much more than a typical gig bag. Constructed of the same material found in car bumpers and bicycle helmets, the TRIC case provides superior protection for your instrument. Beyond basic transportation, the TRIC case provides the much-needed climate stability that acoustic guitars thrive in. Extreme climate changes can mean certain death for your guitar but with the case’s hermetically sealed tongue and groove fitting The TRIC case’s thermally regulated design sees to it that your guitar stays at an optimal level of temperature and humidity. It truly is plush, protective, and portable climate control for your precious instruments. Seagull Artist Studio Concert Hall Acoustic-electric Guitar Features: Pressure tested solid spruce top offers superior tone, projection, and response Solid rosewood back and sides deliver warm, full acoustic guitar sounds Integrated set neck offers tuning and playing stability and eliminates twisting and warping Tapered headstock gives you a straighter pull, better tuning, and less stress Tusq nut and compensated saddle offer a sound similar to bone but with more harmonics Thin, custom polished finish lets the guitar vibrate more freely Dual-function truss rods assure the perfect neck alignment and relief LR Baggs electronics deliver great plugged-in tone Includes TRIC humidity resistant case

Price: CHF 1,790.00

Epiphone LP Tribute Plus VSB

Epiphone’s long friendship with innovator Les Paul dates back to the late ’30s and early ’40s when Les and fellow guitarists such as Charlie Christian and George Barnes were at the forefront of jazz guitar. Epi Stathopoulos and Les were good friends and Epi would let Les use the Epiphone factory on 14th Street in New York City at night after hours to experiment on guitar and pickup designs. This also was the era when Les, inspired by the stinging sustain heard in electric steel guitars, began dreaming of making a solidbody guitar. He built his first, the legendary „Log,“ at the Epi factory in 1941. Over the years, Les continued to work closely with Epiphone luthiers, reviewing new product ideas and offering suggestions.

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Now, the Epiphone Les Paul Tribute Plus honors Epiphone’s friendship with Les by combining his classic design features with legendary Epiphone quality and value with the added power of Gibson USA ’57 Classic humbuckers. But this guitar is not just about recreating the „old,“ it’s also about looking ahead, just as Les himself continued to do throughout his lifetime. Using 4-conductor pickup wiring, Epiphone has added two push/pull tone pots to allow for series/parallel pickup switching. The result is a Les Paul with all the standard sounds plus a huge palette of tonal possibilities at your fingertips. The Les Paul Tribute Plus also features Epiphone’s famous built-to-last hardware and electronics including a U.S. Switchcraft 3-way toggle, Mallory-150 tone capacitors, Epiphone StrapLocks, 16:1 ratio premium Grover locking tuners, and a premium hardshell case. Resonant mahogany body with Classic Les paul design Upgraded hard maple cap and AAA flame maple veneer Gibson USA ’57 Classic humbuckings with series/parallel switching Grover locking tuning machines Hardshell case included Mahogany body Hard maple cap and AAA flame maple veneer 24.75″ Scale mahogany set-in neck Rosewood fretboard with 12″ radius and 22 medium-jumbo frets Gibson USA ’57 Classic humbucking neck pickup (4-wire) Gibson USA ’57 Classic Plus humbucking bridge pickup (4-wire) Individual volume and push/pull tone controls Locktone tune-o-matic bridge Locktone stopbar tailpiece Grover locking tuning machines Hardshell case included

Price: CHF 679.00

Epiphone Casino Coupe VSB

Inklusiv Gigbag Deluxe. The Casino Coupe is the legendary Casino reborn in an ES-339 body size. It’s a racecar-sized, super slick coupe version of the legendary hollowbody that since its release in 1961, has been a favorite of tone connoisseurs from Keith Richards to The Beatles, to GRAMMY winner Gary Clark Jr.

The new Epiphone Casino Coupe has all of the Casino’s trademark tone features–from neck size to tone woods to pickups–but in a “Coupe” size for easy travel. Now you can play the legendary archtop in a smaller size without a smaller sound.

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SPECIFICATIONS Body Laminated Maple 5-layer Top Laminated Maple 5-layer Neck Mahogany Neck Shape 1960s SlimTaper™ Neck Joint Set-neck Scale Length 24.75” Fingerboard Material Rosewood Fingerboard Inlays Parallelogram Pearloid inlays Fingerboard Radius 12” Frets 22 medium jumbo Neck Pickup Epiphone P90R Bridge Pickup Epiphone P90T Controls Neck volume Neck Tone Bridge Volume Bridge Tone Pickup Selector 3-way Epiphone toggle Nut Imitation Bone Nut Width 1.68” Binding Body Top: Ivory 1-layer Body Back: Ivory 1-layer Hardware Nickel Headstock Logo Vintage Epiphone in Pearloid Truss Rod Cover Bullet shape with black/white 2-layer Truss Rod Cover Logo Historic “E” in while silkprint Machine Heads “Deluxe” with small metal buttons 14:1 ratio Knobs Top Hat with metal inserts and pointers Headstock Sloped Dovewing with 14 degree angle Bridge LockTone™ Tune-o-matic Tailpiece Coupe Trapeze Strap Buttons Yes Sound Hole Label 1960s style orange oval Pickguard PVC white and black 3-layer Pickguard Logo Historic metal “E” Output ¼” Epiphone Heady Duty non-rotating Includes Guitar User’s Manual Truss Rod Wrench Available Colors Cherry, Natural, Vintage Sunburst Typical Weight (+/- 5%) 5.9 lbs Strings D’Addario® 10, 13, 17, 26, 36, 46

Price: CHF 499.00

Martin Junior Dread Sappele

Slightly smaller but perfectly formed, Martin’s Dreadnought Junior has ‚electro-acoustic of the year‘ written all over it. Can it really be that good?

Today’s acoustic guitar market is flooded with a few body shapes at lots of different price points. It makes choosing your fit more difficult than ever – is that dreadnought really better than that one, or that one?

These similarities are no doubt why more and more brands are offering something a little different: for example, smaller guitars for ‚travel‘, or even bigger guitars, like baritones. In a crowded market, you have to be different.

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Martin’s entry-level ranges, like the X Series, are made in Mexico. And to keep prices low, those X Series guitars, for example, use high pressure laminate (HPL) back and sides, multi-piece necks and Richlite synthetic fingerboards. Now, that might suit you, but if you hanker for a ‚proper‘ Martin-style solid-wood dreadnought, you’ll be looking at a DRS2 and a sizeable wad of cash at £799. Enter the Dread Junior. Like Taylor’s Big Baby, the Dreadnought Junior is 15/16ths of the size of that DRS2 or any other contemporary Martin dreadnought. In reality, it’s not much of a down-size: 360mm (14.2 inches) wide and 112mm (4.41 inches) deep as opposed to the full-size model being 397mm (15.6 inches) and 124mm (4.88 inches) deep. Factor in the scale length, which is reduced from Martin’s long scale of 645mm (25.4 inches) down to 610mm (24 inches), and the Junior looks like a perfectly proportioned, slightly diminished Martin. Unlike Martin’s own X Series, or indeed, the minimalist cool of Taylor’s Big Baby, the Dread Junior might be downsized, but it’s very grown-up in build, with all-solid wood construction, proper mortise and tenon neck joint, a bound top edge and simple soundhole rings. Internally, the X bracing and struts are finely done in classic style. Then there’s that headstock, again slightly downsized with regular small-button tuners and the all- important, and full-size, logo. The only nod to modernism, or indeed cost, in terms of the materials are the synthetic ebony Richlite fingerboard and bridge, which you’ll find on the more costly DRS2, and the generic ’select hardwood‘ specification for the neck, which looks like one-piece mahogany. But we have a full-size nut width and string spacing, also at the bridge, and a subtly V’d C shape to the profile, along with vintage-style small frets.

Price: CHF 799.00

Gretsch Rancher Fidelitron G5031FT

Anyone who regularly plays acoustic rock, blues, country, or even jazz will get a real kick out of the Gretsch G5031FT Rancher Dreadnought acoustic-electric guitar. Part of Gretsch’s Roots series, this instrument gives you the timeless acoustic sound of a mahogany dreadnought bolstered by the electrified punch of an iso-chamber-mounted Fideli’Tron pickup. As a result, you’ll get both warm acoustic shine and electric-guitar punch from the G5031FT Rancher Dreadnought, making it a perfect choice for live playing and studio work as well. Deluxe tuners, gold-plated hardware, and beautiful binding and inlays as well all add up to make the G5031FT Rancher Dreadnought one mighty fine acoustic.

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Unique dreadnought acoustic-electric guitar, based on classic Rancher guitars from the ’50s Tap into a wide range of articulate plugged-in tone with the Fideli’Tron humbucking pickup Unique pickguard and triangular soundhole creates a classic eye-catching look Scalloped X-bracing and arched spruce top enhances projection and tonal balance Compensated saddles help optimize intonation and tuning performance

Price: CHF 589.00